A campaign is a one-off email — a newsletter, an announcement, a new-release note. Here's the whole flow from blank page to sent.
Build it
- Go to Campaigns and create a new campaign.
- Start from a template or a blank canvas, then build your email in the drag-and-drop editor.
- Write a subject line and preview text — or let the AI assistant draft options for you.
- Personalize the greeting with a merge tag like the reader's first name.
Choose who gets it
Pick the list or segment you want to send to. Segments let you target, say, only readers who joined in the last 30 days, or only those who opened your last email.
Test, then send
When it looks right, send immediately or schedule it for later. You can watch it on the sending Calendar, and once it's out, its performance shows up under Analytics.
Your compliance footer — the physical mailing address and unsubscribe link that every marketing email needs by law — is added automatically. See Stay compliant with CAN-SPAM and GDPR.