Why AuthorSend

Built for authors, from the ground up

Most email platforms were designed around generic use cases — and authors can feel it in every screen. AuthorSend was built for one job: helping authors turn readers into a career — and it shows.

What “built for authors” actually means

Purpose-built software wins when the craft is specific enough to demand it. Publishing is.

Generic platforms

AuthorSend

“Subscribers”, “campaigns”, “conversions”
Readers, newsletters, and launches — the app speaks author
Generic e-commerce templates
Reader welcome, magnet delivery, and book launch templates out of the box
Growth means buying ads
The magnet swap network grows your list through genre-matched cross-promos
ROI stops at clicks
KDP attribution follows the click all the way to units sold and royalties
Free tiers full of spammers wreck deliverability
Paid-only senders keep our shared reputation — and your inbox rate — clean
Billing grows with stale contacts
Only active readers count; unlimited sends; no overage fees, ever
Only on AuthorSend

Three tools you won't find anywhere else

Grow together

The magnet swap network

The fastest list growth in publishing has always been author cross-promotion — but finding partners, vetting them, and tracking results was a part-time job. AuthorSend automates the whole loop.

  • Genre-matched proposals scored by relevance — you approve every swap
  • Promo campaigns generated automatically for approved matches
  • Swap-driven signups tracked so you know which partnerships work
How magnet swaps work
Magnet swaps — this week’s matches

Crown of Cinders

by R. Vale

Epic fantasySlow burn
94% matchApprove swap

The Hollow Court

by J. Adeyemi

Dark fantasy
88% matchReview

Saltwater Witch

by M. Okafor

Coastal fantasyRomance
81% matchReview

Matched by genre, list size, and engagement — you approve every swap.

Prove ROI

KDP sales attribution

Connect Amazon KDP once, and every newsletter shows what it actually earned: attributed units, Kindle Unlimited page reads, and estimated royalties — computed against your baseline sales.

  • Baseline-vs-campaign-window analysis, not wishful guessing
  • KU page reads and royalties, not just unit counts
  • Compare launches side by side to learn what works for your books
How attribution works
Book sales — KDP attribution

The Midnight Crown — launch announcement

Sent Oct 14 · 11,940 readers

12.4× est. ROI

Daily units sold (KDP)

Email sent

Attributed units

+214

KU pages read

38,420

Est. royalties

$612

Baseline vs. campaign-window sales, synced from your KDP account.

Every store

Smart book links

Stop choosing which store link to put in your newsletter. One smart link routes each reader to Amazon, Apple Books, Kobo, or Barnes & Noble — and shows you the split.

  • Device- and store-aware routing with a default fallback
  • Per-store click analytics tied back to individual readers
  • Amazon attribution tags supported for pre-order tracking
Explore smart links
Smart links — “The Midnight Crown”

authorsend.link/midnight-crown

Copy

Clicks by store — readers land where they actually shop

Amazon 64%Apple Books 18%Kobo 11%B&N 7%

Total clicks

4,182

+22%

From email

3,016

Mobile

71%

No free tier, on purpose

Deliverability is why we have no free plan

Free email tiers attract spammers, and spammers poison the shared sending reputation every customer depends on. Every AuthorSend sender is a paying author — which is exactly why 99.2% of our mail lands.

  • Reputation-isolated sending tiers, from shared to dedicated infrastructure
  • Automatic bounce and complaint suppression before they hurt you
  • Guided DKIM, SPF, and DMARC setup for your own domain
Our deliverability stack
Deliverability — sender health

Sending infrastructure

Dedicated tier

● Healthy

Delivery rate by inbox provider

Gmail
99.4%
Apple Mail
99.1%
Outlook
98.7%
Yahoo
98.9%

Delivered

99.2%

Bounces

0.3%

Complaints

0.01%

Tip: DKIM, SPF, and DMARC verified for elenamarsh.com — your custom domain is fully authenticated.

I've used Mailchimp, Kit, and MailerLite over ten years of publishing. AuthorSend is the first one that feels like it was made by people who've actually launched a book.
Marcus WebbMystery author, 14 books

And it costs 45–65% less than the creator platforms you'd be settling for.

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Your books deserve better than generic

Start the 14-day free trial and see what email marketing looks like when it's built for authors.

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