Prove · Analytics & reports

Know what every send did — down to the reader

Real-time campaign reports on every plan, engagement ratings for every subscriber, and a custom report builder when you want the numbers your way. No exporting to spreadsheets just to answer a simple question.

14-day free trial · Every core feature on every plan

Analytics — Launch performance
A saved custom report: metrics chosen on the left, a bar chart of opens and clicks by campaign, and the table beneath it
Campaign reports

Reports that read like a story, not a spreadsheet

The moment a campaign goes out, its report starts filling in: sent, delivered, bounced, opened, clicked, unsubscribed, and complaints, with open rate, click rate, and click-to-open rate computed for you. Every plan, every campaign.

  • Live delivery and engagement counts as readers open
  • Open rate, click rate, and click-to-open rate at a glance
  • Per-reader lists of exactly who opened and who clicked
Campaign report — Cover reveal
A sent campaign’s report: delivered, opened and clicked with rates, opens over time, and the links readers clicked
Reader engagement

A 1–5 engagement rating for every reader

Each subscriber carries a full engagement history and an auto-updated 1–5 rating, so you can spot superfans, catch readers going quiet, and watch your list's health — growth, opt-outs, and net-growth trends — in one place.

  • Per-reader timelines of every open and click
  • Ratings recalculate automatically — no manual scoring
  • Subscriber growth, opt-outs, and net-growth trends over time
Readers
The readers list: name, email, lists and tags, an engagement rating from one to five, and when each last opened
Beyond the inbox

From opens to results

Email metrics only tell half the story. Book links resolve every click to the subscriber who made it, and landing-page signups tie back to the send — so a launch email's report ends in names, not just opens.

Explore book sales & links
Book link — The Midnight Crown
A book link’s analytics: clicks over time, clicks by email, and a table of recent clicks each resolved to the reader who made it
Reports, your way

When the standard report isn't the question you're asking

Core campaign reports come with every plan. The custom report builder — on Growth and up — lets you compose exactly the view you need and keep it.

Custom report builder

Pick your metrics, group by campaign or date, and filter by date range. Available on the Growth plan and up.

Saved & favorited reports

Keep the reports you build, favorite the ones you check weekly, and duplicate one as the starting point for the next.

CSV export

Take any report out of AuthorSend as a CSV — for your accountant, your agent, or your own spreadsheets.

Growth & opt-out trends

Watch joins, opt-outs, and net growth over time to see which seasons and sources grow a list that sticks around.

Campaign benchmarks

Every report benchmarks against your own campaign averages — and custom reports group results by campaign to compare what readers respond to.

Per-reader timelines

Open any subscriber and scroll their full engagement history — every campaign received, opened, and clicked.

No testimonials yet — receipts instead

Your engagement rates divide by delivered, not by sent — so the numbers are never flattered.

A bounced address can’t open an email, so it doesn’t belong in the denominator. Where a result can’t be measured, the report says “no data” rather than estimating.

Stop guessing what your newsletter is doing

Start a 14-day free trial and watch your first campaign report fill in live.

14-day free trial · Unlimited sends on every plan · Cancel anytime