Know what every send did — down to the reader
Real-time campaign reports on every plan, engagement ratings for every subscriber, and a custom report builder when you want the numbers your way. No exporting to spreadsheets just to answer a simple question.
14-day free trial · Every feature on every plan
Real-time reports that read like a sales page
The moment a campaign goes out, its report starts filling in: sent, delivered, bounced, opened, clicked, unsubscribed, and complaints, with open rate, click rate, and click-to-open rate computed for you. Every plan, every campaign.
- Live delivery and engagement counts as readers open
- Open rate, click rate, and click-to-open rate at a glance
- Per-reader lists of exactly who opened and who clicked
Sent
11,940
Delivered
11,872
99.4%Bounced
68
Open rate
52.4%
+6.1Click rate
11.2%
+2.3Click-to-open
21.4%
Opens — first 48 hours
A 1–5 engagement rating for every reader
Each subscriber carries a full engagement history and an auto-updated 1–5 rating, so you can spot superfans, catch readers going quiet, and watch your list's health — growth over time, churn, and signup-date cohorts — in one place.
- Per-reader timelines of every open and click
- Ratings recalculate automatically — no manual scoring
- Subscriber growth, churn tracking, and signup-date cohorts
Maren Holt
Opened 9 of last 10 · clicked 4
Devon Reyes
Opened 6 of last 10 · clicked 2
Camille Osei
Opened 3 of last 10 · clicked 1
Theo Lindqvist
Last open 4 months ago
Ratings update automatically as readers open and click.
From opens to royalties
Email metrics only tell half the story. Connect your KDP account and AuthorSend attributes book sales to the campaigns that drove them — so a launch email's report ends in royalties, not just clicks.
Explore book sales & ROIThe Midnight Crown — launch announcement
Sent Oct 14 · 11,940 readers
Daily units sold (KDP)
Email sentAttributed units
+214
KU pages read
38,420
Est. royalties
$612
Baseline vs. campaign-window sales, synced from your KDP account.
When the standard report isn't the question you're asking
Core campaign reports come with every plan. The custom report builder — on Novelist and up — lets you compose exactly the view you need and keep it.
Custom report builder
Pick your metrics, group by campaign or date, and filter by date range. Available on the Novelist plan and up.
Saved & favorited reports
Keep the reports you build, favorite the ones you check weekly, and duplicate one as the starting point for the next.
CSV export
Take any report out of AuthorSend as a CSV — for your accountant, your agent, or your own spreadsheets.
Cohorts & churn
Group readers by signup date to see which seasons and sources produce subscribers who actually stick around.
Campaign comparison
Line campaigns up side by side to see which subject lines, send times, and topics your readers respond to.
Per-reader timelines
Open any subscriber and scroll their full engagement history — every campaign received, opened, and clicked.
I used to copy numbers into a spreadsheet after every newsletter. Now I open one saved report and see opens, clicks, and which readers are drifting — before they're gone.
Stop guessing what your newsletter is doing
Start a 14-day free trial and watch your first campaign report fill in live.
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