Welcome every reader while you write
Journeys greet new readers, deliver your lead magnet the second someone signs up, and warm up your list before a launch — automatically. Set the trigger once, and every reader gets the right emails at the right pace, even when you're deep in the work.
14-day free trial · Every core feature on every plan
Starts on a trigger, adapts to the reader
Kick off a journey when a reader signs up, submits a form, or joins a list, when a tag or custom field changes, when a date rolls around, or when a reader opens or clicks an email. Then shape what happens next with delays and conditions — branch on whether someone opened or clicked, so engaged readers and quiet ones each get the follow-up that fits.
- Thirteen triggers, from signup, form, tag, list, field, date, open, and click to four only a book platform can offer
- Book-world triggers: downloaded your reader magnet, clicked a book link, hit a review-team milestone, bought from your store
- If/else branches, percentage splits, and wait-until steps send each reader down the path that fits
Target exactly who enters a journey
Pair journeys with smart segmentation to control who gets enrolled. Tag readers by signup source or topic interest, update custom fields from your forms, and let those tags and fields trigger the right journey — so the people who joined for one thing never get the welcome meant for another.
- Tag-applied and tag-removed triggers turn your segmentation into enrollment rules
- Custom-field triggers react the moment reader data changes
- A custom webhook adds readers from your own tools, and they enter the same journeys as any other signup
The journeys every engaged audience runs on
From the first hello to the next launch — and full visibility into every enrollment along the way.
New-reader welcome series
Greet every new subscriber with a paced introduction to you and your work — triggered the moment they join your list.
Instant magnet delivery
Deliver your lead magnet automatically the second someone signs up, with follow-ups timed for after they’ve read it.
Launch warm-up
Build anticipation before the big day with a delayed drip that primes your list to act the moment your launch goes live.
Re-engagement
Win back quiet readers with a journey that branches on opens and clicks, so you only nudge the ones who’ve gone silent.
Read-next after a purchase
Connect your store and start a thank-you or read-next journey from a real sale — or from a click on a book link.
Enrollment stats & controls
See how many readers are in each journey and at each step, and pause, resume, or archive any journey whenever you need to.
A journey snapshots its emails when you publish it — editing a template later never changes what a reader mid-journey receives.
Each journey version stores its own copy of every email. Readers who entered under version three finish under version three, exactly as you approved it.
Build the journey once. Welcome readers forever.
Journeys are included on every plan. Build your first welcome series during the 14-day free trial.
14-day free trial · Unlimited sends on every plan · Cancel anytime