Email marketing is regulated — mainly by CAN-SPAM in the US and GDPR in the EU. The rules are straightforward, and AuthorSend builds most of them in so you can't accidentally break them.
What the law requires
- A physical mailing address in every marketing email. AuthorSend adds your address to the compliance footer of every campaign automatically — and won't let a campaign send until an address is set.
- A clear way to unsubscribe, honored promptly. Every email includes a one-click unsubscribe, and opt-outs take effect immediately. See Manage unsubscribes and blocked addresses.
- No deceptive subject lines or from names. Say who you are and what the email is about.
- Consent, especially for readers in the EU. Only email people who genuinely opted in.
Tools that keep you honest
- Double opt-in — ask new readers to confirm their address before they're added. Turn it on per form. It keeps your list clean and proves consent.
- Consent policy — your team's consent settings act as a floor across the whole account, so no single campaign can send below the standard you set.
Compliance settings live on your team's account, not on any one person — so the rules stay consistent no matter who on your team hits send.