Deliverability is whether your email reaches the inbox instead of the spam folder. It isn't luck — it's reputation, and reputation is built by consistently doing a few things right.
What AuthorSend does for you
Every AuthorSend sender is a paying creator, and sending reputation is isolated so one bad actor can't drag down everyone else. New senders are also warmed up gradually — sending volume ramps as your reputation establishes, rather than blasting from a cold start. You get this without configuring anything.
What's on you
Reputation depends on your sending habits:
- Authenticate your domain. SPF, DKIM, and DMARC tell mailbox providers your mail is really from you. This is the highest-impact step.
- Email people who opted in. Never import a purchased or scraped list — see Import your contacts. Nothing tanks a reputation faster.
- Keep engagement high. Mailbox providers watch whether people open and reply. Regularly re-engage or remove readers who've gone cold.
- Let unsubscribes go cleanly. An easy unsubscribe beats a spam complaint every time. See Manage unsubscribes and blocked addresses.