Once you know how to build a journey, here are five that earn their keep. Each has a template in the gallery. Start with the welcome series — it does the most with the least.
1. Welcome series
Trigger: a reader signs up. Send a warm hello immediately, wait a few days, then point them at the best place to start reading. New readers are never more interested than in their first week; a welcome series meets them there.
2. Reader-magnet follow-up
Trigger: a reader downloads your reader magnet. The magnet delivers itself, so this journey doesn't send the file. It starts a couple of days after the download: introduce yourself, then introduce the series. You can start it from the magnet's own page.
3. Series readthrough nudge
Trigger: a reader clicks one of your book links. A few days later, tell them about the next book. Branch on whether they clicked that email: tag the ones who did, and send the others one more nudge. Set it to run once for each book link, so a reader gets the nudge for every book they show interest in.
4. Review ask
Trigger: a reader clicks a book link. Three weeks later — long enough to have read it — ask for a review. Emails in this journey can name the book that was clicked, so one journey covers your whole catalog.
5. Re-engagement
Trigger: a tag you add to quiet readers. Filter your list for readers with no opens or clicks in 90 days and tag them; the tag starts the journey. Send a "still want to hear from me?" email, then branch on whether they opened it: readers who did lose the tag and stay; readers who didn't can be moved off your active list.
Stop nudging once they act
A journey that asks for something — a preorder, a purchase — should stop asking once the reader has done it. Under Journey settings, set Leave early to the condition that means they did (a tag your store adds, or having bought the book).