A journey is an automated sequence that runs on its own. Instead of sending one email to everyone at once, a journey moves each reader through a path of steps — send an email, wait a few days, check a condition, send the next one. Journeys live under Journeys.
The building blocks
A journey is a graph you assemble from nodes:
- Trigger — what starts a reader on the journey (they join a list, get a tag, or submit a form).
- Send — sends an email, using a template you choose in the step.
- Wait — pauses for a set time before the next step.
- Branch — splits the path on a condition, so readers who opened get one route and everyone else another.
- Action — tags a reader, moves them to a list, and so on.
Build and publish
- Go to Journeys and create one.
- Set the trigger, then add send, wait, and branch steps to lay out the path.
- Use the preview to walk the flow and make sure every branch reconnects sensibly.
- Publish to make it live. New readers who match the trigger start flowing through.
Not sure what to build first? See Automation recipes for proven starting points.