Blog

Which platforms are worth an author's time this year, what to post when there is no launch on, and how to know whether any of it sold a book.

A book launch on social is ten posts, from the cover reveal three weeks out to the thank-you two weeks after. Here is the sequence, with what each post is for.

Twelve author website designs, from thrillers to poetry, and the choices that make each one feel like its genre at a glance.

A step-by-step plan for going from nothing to a published author website in about three hours, with a page for every book and a reason to join your list.

The eight things every author website needs, from a page for each book to a reason to join your list, and the things that only slow readers down.

A practical first hour in AuthorSend: set up how you send, bring your readers over, put a signup form to work, and send your first newsletter.

Your subject line decides whether the email gets opened. Five habits that work for author newsletters, with examples of each.

Algorithms change and storefronts rearrange. An email list is the one audience you own. Here is how to build one that lasts, step by step.