A landing page is a single, focused page with one job: turn a visitor into a reader. Use one for a reader-magnet giveaway, a pre-order, or a link-in-bio hub. Landing pages live under Landing Pages in the sidebar.
Create one
- Go to Landing Pages and start a new page.
- Pick what the page is for. The choices are grouped by what you're trying to do — grow your list (free book, free first chapter, bonus content, coming soon), launch a book (cover reveal, pre-order, out now, ARC team), sell more books (price drop, series, box set, special edition), and be found (link in bio, event, book-club kit, press kit).
- Pick the book (or reader magnet, or series) the page is about. The cover, blurb, store links, and countdown fill in from your catalog.
- Edit anything you like in the block editor, then publish. Your page gets a hosted URL you can share anywhere.
A landing page can stand on its own or belong to your website, where it shares the site's design and domain.
A/B test to improve conversion
Not sure whether "Get the free novella" or "Start reading now" works better? Run both. AuthorSend splits your traffic between two versions and reports which one converts more visitors into readers, so you can keep the winner.
Link-in-bio
A link-in-bio page is a landing page built as a hub — a short list of links to your books, your free book, and your events. Point your social profiles at it so every follower has one clear next step.